Concept Marketing Albania
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Tourism Industry

Rethinking tourism in Albania. Recommendations for the HoReCa industry.
11 April, 2023

Rethinking tourism in Albania. Recommendations for the HoReCa industry.

C.M.A by C.M.A

Tourism stakeholders from the region and beyond gathered this April in Tirana as part of the FESTA forum to discuss the future of sustainable tourism in Albania. The discourse touched on different topics such as the role of governments, investment strategies, branded destinations, job skills,...

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How to bring customers to your door? A marketing strategy for the HoReCa industry.
05 April, 2023

How to bring customers to your door? A marketing strategy for the HoReCa industry.

C.M.A by C.M.A

HoReCa comprising hotels, restaurants, and catering services is one of the most interesting and challenging industries in Albania. The hospitality sector is well known for its large capital and infrastructure investments. Yet, a very competitive industry where every actor competes on services,...

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